Malaysians’ trust in the government and media dropped slightly this year while trust in businesses and NGOs increased slightly, according to the 2022 Edelman Trust Barometer.
In a statement, Edelman - one of the world's largest public relations companies - said its study found that trust in the government and the media was 62 and 60 points respectively.
“Both institutions experienced a decrease in trust compared to 2021. Trust in government recorded a 3-point decrease, while trust in media dropped by 2 points.
“Business and NGOs are currently seen as the most trusted institutions in Malaysia. Trust in business increased by 2 points to 71, NGOs saw a 1-point increase to 70,” said the firm.
Edelman's trust barometer score range described 1 to 49 as “Distrust”, 50 to 59 as “Neutral”, and 60 to 100 as “Trust”.
In 2018, both government and the media were in the “Distrust” range but improved in 2019.
Edelman's Trust Barometer website does not contain full historical data for its studies on Malaysia. The study was not conducted in 2020.
According to Edelman, there was a trust increase in search engines and traditional media as a “trusted source of information”, with a 4-point and 9-point increase to 68 percent and 66 percent respectively.
Edelman noted that 83 percent of Malaysians - up 7 points from 2021 - are highly concerned that fake news and false information are being used as a weapon against them.
“Malaysia now ranks as the second-highest alongside Indonesia as among those most concerned with fake news,” said Edelman.
Businesses seen as change agents
Businesses and NGOs are currently seen as the most trusted institutions in Malaysia.
“This year's barometer data highlights the evolving role of businesses and NGOs, with both being viewed as competent and ethical compared to media and government.
“Thirty percent of Malaysians say that businesses are highly effective agents of positive change while 42 percent of Malaysians said the same for NGOs.
“CEOs are expected to be the face of change with 78 percent of Malaysians saying that CEOs should be personally visible when discussing public policy with external stakeholders or the work their company has done to benefit society.
“Malaysians expect CEOs to help inform and shape conversations and policy debates on a range of issues ranging from jobs/economy, wage inequality, technology to automation, but not on politics,” said Edelman.
However, Edelman said Malaysians believed that businesses were not doing enough on addressing societal issues such as economic inequality, systemic injustice, and climate change, among others. - Mkini
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