The Malaysian Media Council Bill scheduled to be drafted next year will address, among others, issues related to advertising revenue for media organisations.
Communications Minister Fahmi Fadzil said addressing this issue was crucial as, currently, advertising revenue is only paid to social media platform providers and not to media organisations.
“I think we need to have a balance so that there are some returns for media companies. This is still under discussion, and I believe all parties can be brought to the negotiation table so that a conducive atmosphere can be created.
“We can apply the same approach in managing issues related to the 5G implementation before, where I managed to invite all telecommunication companies to sit and discuss, and ultimately, everyone agreed. So, we can use the same method to address this issue of advertising revenue.”
He told reporters this after delivering a keynote address at the launch of a seminar on ‘Transcending Disinformation: Towards Responsible Media Consumption’ organised by the Asia Pacific Institute for Broadcasting Development (AIBD) in Kuala Lumpur today.
- Bernama
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