AirBorneo unveils new logo, tagline

The airline also introduces its brand tagline 'Borneo For You'.

Sarawak premier Abang Johari Openg (centre) with his deputies, Douglas Uggah Embas (left) and Awang Tengah Ali Hasan, at the launch of the AirBorneo official logo and tagline. (Bernama pic)

KUCHING:

 Sarawak’s AirBorneo today unveiled its official logo, the “Wings of Unity”, marking a key milestone as the airline prepares to begin operations in January 2026.

The logo was launched by Sarawak premier Abang Johari Openg during a special ceremony held at the Satria Pertiwi Complex here.

The airline also introduced its brand tagline “Borneo For You”, which reflects AirBorneo’s vision of purposeful travel, cultural celebration and the bridging of both the public and business communities across continents.

AirBorneo said in a statement the airline would take over and expand on the services provided by MASwings, offering both full-service routes and essential rural air services to remote communities.

“With a focus on quality service and a deep connection to local heritage, the airline’s brand identity incorporates elements of Sarawak’s colours and motifs, symbolising the region’s unity and diversity.

“Through the unveiling, AirBorneo cements its role not just as an airline but as a cultural bridge and storyteller of the skies – uniting heritage with modern aviation and carrying the pride of Borneo into global horizons,” it said.

Abang Johari announced the establishment of AirBorneo on Feb 12 following the signing of the sale and purchase agreement between the Sarawak government and Malaysia Aviation Group. - FMT