MYDIN Mohamed Holdings Berhad (MYDIN), one of Malaysia’s largest homegrown halal wholesale and retail chains, has completed the initial implementation phase of LEAFIO Inventory Optimisation.
MYDIN operates a nationwide network of 101 stores and three distribution centres across Malaysia.
The deployment automates daily replenishment and demand forecasting for FMCG, fresh and non-FMCG product categories, covering approximately 40,000 SKUs.
According to MYDIN, product availability has moved from around 80–85% previously to 90% and above now, with the retailer’s newest store already at 95%.
MYDIN transitioned from its legacy solution to LEAFIO AI, moving away from a system that required a team of over 40 people handling largely manual processes for inventory management, with ongoing licensing and upgrade costs that grew increasingly difficult to justify at scale.
Moving away from manual processes
Under the previous setup, abnormal demand spikes required manual correction, and nonFMCG categories received limited system-driven support. MYDIN evaluated multiple global providers before selecting LEAFIO AI.
The retailer prioritised three capabilities: automated replenishment consolidated onto a single platform, robust handling of fresh categories with high demand volatility, and the ability to tailor forecasting logic to new-product and new-store introduction scenarios.
The LEAFIO AI implementation team scoped the project during an onsite visit to MYDIN’s operations, which allowed the system to be configured directly to the retailer’s specific supplier and category constraints.
LEAFIO AI delivered the implementation together with ActionFi, a regional SAP implementation partner, ensuring integration with MYDIN’s existing SAP environment.
“LEAFIO AI has given us a level of control our previous system simply couldn’t offer. We can now decide item by item what’s fully automated and what still needs manual review, and the system correctly handles minimum order quantities even on our slowest-moving lines—something that used to cause constant over- or under-ordering,” said Mydin Mohamed Holdings Berhad head of supply chain management Mohd Nahid Islam Shake.
“It also separates block display, promotional, and wholesale demand automatically, which has removed a significant amount of manual adjustment from our daily process.
“For new branch openings, the replenishment quantities it generates are accurate enough that we rarely need to intervene—a big change from before, when abnormal demand always needed manual correction.
“Availability has moved in the same direction: from around 80–85% previously to 90% and above now, with our newest store already at 95%.
“This has been a meaningful step up in both precision and efficiency for a network of our scale.”
Meanwhile, LEAFIO AI co-founder and CRO Jane Medwin said Retail automation in Southeast Asia is moving fast, and MYDIN is exactly the kind of retailer leading that shift—family-owned, homegrown, operating at national scale, and making the decision to replace manual replenishment with demand-driven automation across every format they run.
“Completing this deployment through an onsite, SAP-integrated model alongside ActionFi reflects how LEAFIO works with complex retailers: we adapt to the environment, not the other way around,” she said.
The expected results
Early operational feedback from newly opened outlets already points in the expected direction: availability and new-branch order accuracy are both outperforming the retailer’s pre-deployment baseline.
MYDIN anticipates these gains extending across its broader store network as the rollout continues and the formal measurement period concludes.
About MYDIN (Mydin Mohamed Holdings Berhad)
Mydin Mohamed Holdings Berhad (MYDIN) is one of Malaysia’s largest homegrown halal wholesale and retail chains.
Founded in 1957 in Kota Bharu, Kelantan, and still familyowned, the company operates around 101 outlets nationwide: spanning hypermarkets, supermarkets, emporiums, and convenience formats under its long-standing “Why Pay More?” wholesale-price positioning.
Headquartered in Subang Jaya, Selangor, MYDIN serves millions of Malaysian shoppers with a broad range of FMCG, fresh, and non-FMCG products.
About LEAFIO AI
LEAFIO AI is a retail optimization platform serving 250+ retailers across 45+ countries and 30,000+ stores. The platform brings together Inventory Optimisation, Shelf Efficiency, Assortment Performance, and Promotion Intelligence in a single integrated system, giving
‒ Focus Malaysia
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