KUALA LUMPUR: Effective midnight, Malindo Air will be known as Batik Air.
The Malaysia-based regional airline announced this evening its official rebranding.
"The Civil Aviation Authority of Malaysia has granted a new Air Operators Certificate to Malindo Airways Sdn Bhd to do business as Batik Air with effect from April 28," the airline said in a statement.
Malindo Air is a subsidiary company of the Lion Air Group. Other airlines under its stable include Super Jet, Wings Air, Batik Air Indonesia, Biz Jet, Thai Lion Air and Lion Air.
The rebranding exercise, it said, was in line with the Lion Group's goal to establish a common identity for the full service airlines within the group.
"With this approval in place, Batik Air now will be able to conduct improved business for seamless transfers, leveraging on the Kuala Lumpur International Airport as a transit hub for the Lion Group of airlines.
"With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline and with the new brand, we will be able to offer fresh and new services," said the airline's chief executive officer, Captain Mushafiz Mustafa Bakri.
He added that the rebranding exercise will be conducted in phases and Batik Air will communicate to its passengers and partners progressively during the rollout.
"With the reopening of borders and the gradual improvement in the demand for travel, Batik Air will be adding a number of B737 aircraft to its existing fleet to offer services to the markets operated prior to the outbreak of the pandemic." - NST
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