The Women, Family and Community Development Ministry, through the Women Development Department, has implemented its Women's Income Generation Programme (WeJana) 2023.
The ministry said the main objective of the WeJana 2023 programme was to guide participants to generate and increase self-income and provide systematic training in starting a business, particularly online business.
"Participants chosen for the WeJana programme are those from the Wanita Bangkit@KPWKM programme and they will be introduced to the 2023 WeJana programme module.
“It will cover four aspects - namely finance, sales and marketing, business branding and customer service,” it said in a statement yesterday.
The 2023 WeJana programme, launched by Women, Family and Community Development Minister Nancy Shukri in Kuching, Sarawak yesterday, was also attended by JPW director-general Wan Nur Ibtisam Wan Ismail.
WeJana targets participants from among housewives involved in unpaid care work so that they can gain income and carry out their responsibilities as carers.
According to the ministry, WeJana is a capacity development programme covering skills elements through guidance and training that was introduced in 2022 and has helped increase the income of participants by an average of RM1,000 per month.
"WeJana is part of the ministry's efforts to provide an ecosystem to assist women entrepreneurs under the Wanita Bangkit initiative that was implemented by the National Welfare Foundation and provide access to training and capacity development (upskilling and reskilling).
"This is continuing the women empowerment programme that was implemented strategically through the ministry’s agencies to generate income for women and enable them to be financially independent,” it added.
- Bernama
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