The use of digital technology and social media was deemed to be the most effective approach to hold arts and cultural programmes while the country is facing the Covid-19 pandemic.
Tourism, Arts, and Culture Minister Nancy Shukri called on arts and cultural proponents to use these platforms to revitalise the country's creative industry.
“The arts and culture activists and industry players must not give up, but to accept and adapt to the new norms in carrying out arts and cultural activities for the industry to prevail,” she said.
She was speaking at the 2021 Arts Appreciation ceremony, which was broadcast live on the Facebook page of the National Culture and Arts Department (JKKN) today.
Nancy added that her ministry and its agencies were turning to digital means to reorganise various programmes and activities.
Also at the ceremony was the ministry's secretary-general Noor Zari Hamat and JKKN director-general Mesran Mohd Yusop.
Nancy said that last year, JKKN successfully implemented 266 activities and programmes, with most held virtually. Based on this, she was confident the target of holding 279 programmes virtually this year could be achieved.
“In fact, based on statistics from social media reports, JKKN’s online programmes throughout 2020 received positive feedback from the public and arts and culture activists, with 4,020,792 viewers,” she added.
Nancy said JKKN had meanwhile allocated RM300,000 this year to be channelled to non-governmental organisations (NGOs) to develop arts and cultural programmes in the country through the Seni-Kewangan incentive.
This incentive will be made available to interested NGOs three times - at the end of February, in June, and in September.
- Bernama
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