PETALING JAYA: Mercedez-Benz Malaysia (MBM) posted its highest sales in the company’s history, selling 13,079 units in 2018, which is 2.4% of the total market share in the country.
In a media statement, MBM president and CEO Claus Weidner said 2018 was another successful year in the 15-year-long journey for Mercedes-Benz Malaysia.
“Our efforts to invigorate the brand experience for our increasingly diverse fans have been fruitful.
“We are happy to retain our position as the number one luxury lifestyle brand,” he said.
Commenting on the 2018 performance, vice-president of sales and marketing at MBM Mark Raine said the company was proud of its “history-making performance”.
“We delivered 13,079 Mercedes-Benz cars to customers, further cementing our position as the leading premium brand in Malaysia.
“Our fresh-faced product portfolio, with the locally assembled Mercedes-AMG C 43 and GLC 43, and all-new Mercedes-Benz A-Class, have succeeded in keeping our fans excited about the brand,” he said.
Mercedes-Benz Services Malaysia (MBSM) recorded a steady growth in line with the three-pointed star’s progress.
For the year, MBSM financed four out of every 10 Mercedes-Benz vehicles sold and has a servicing portfolio of RM2.7 billion.
On its outlook for the year ahead, Weidner promised 2019 would be another “exciting year for Mercedes-Benz with refreshing innovations”.
Earlier today, Daimler AG announced that on a global level, Mercedes-Benz sold 2.3 million cars worldwide in 2018, increasing its unit sales by 0.9%.
This makes 2018 the most successful year in terms of sales in the company’s history.
The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region.
Asia-Pacific was identified as the region with the strongest growth in 2018, delivering 943,473 (+7.8%) Mercedes-Benz cars to customers in 2018.
Mercedes-Benz Malaysia was one of the few markets in the Asia-Pacific region to have delivered more passenger cars than ever before in a single year. - FMT
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