Selangor launches holiday campaign to revive state tourism

 

Selangor today launched the ‘Nak Bercuti? Pusing Selangor Dulu!’ (Want to go for a holiday? Explore Selangor first!) campaign, in an effort to revive the state's tourism industry.

Menteri Besar Amirudin Shari said that, through the campaign, the state government also offered a tourism voucher subsidy, amounting to RM2 million, to benefit 10,000 people.

He said a total of 3,000 frontliners in Selangor would be given tourism vouchers worth RM200 each in appreciation of their services in fighting the pandemic, while another 7,000 could be enjoyed by others.

“The tourism industry provides employment and business opportunities to Malaysians. When it is affected, the country’s economy also suffered which in turn adversely affected the livelihoods of those involved in the sector.

“The ongoing synergy between the government, tourism industry players, and the community should be streamlined to ensure that the tourism sector in Selangor can be revived,” he said at the launch of the campaign in Shah Alam today.

At the event, actress Juliana Evans was named as the campaign ambassador. 17 tourism packages were also introduced - a joint venture between Tourism Selangor and the Malaysian Inbound Tourism Association (Mita).

Amirudin added that the tourism vouchers will be made available through the Lazada e-commerce platform as well as on the Touch ‘n Go e-wallet from Jan 8 to 31, and it is only valid for use in Selangor until June 30 next year.

He said that by complying with standard operating procedures (SOPs) as outlined by the government, Selangor will offer unique holiday experiences in the new norm, to attract domestic tourists.

Meanwhile, the state's Tourism, Environment, Green Technology, and Orang Asli Affairs Committee chairperson Hee Loy Sian said the tourism campaign will last for six months starting in January.

Hee was optimistic that at least five million domestic tourists would visit Selangor for a holiday as the tourism vouchers were not limited to residents in the state.

- Bernama