‘Taking bribes will break your mothers' hearts' - Sinar Harian's anti-graft campaign

 

Sinar Harian has launched an anti-graft campaign that seeks to make an emotional appeal not to disappoint one's mother by taking bribes.

The 'Mak Kata Jangan' (Mother says don't) campaign - run by the Rasuah Busters team - features three videos in Malay, Mandarin, and Tamil, in which a mother character discovers one of their children is involved in corruption.

This greatly upsets the mothers, who channel their anger into the chores that they're doing.

Karangkraf Group chairperson Hussamuddin Yaacob, in a statement on Monday, said the campaign seeks to remind people not to disappoint their mothers, who love them unconditionally.

"The last person we want to disappoint is our mother. We want to make ‘Mak Kata Jangan’ our resistance routine and habit towards avoiding the taking or giving of bribes.

"When confronted with possible corruption, we remind ourselves, ‘Mak Kata Jangan’.

"Additionally, when someone offers or requests a bribe, we can gently remind the other, ‘Mak Kata Jangan’, too," he said.

The campaign has been lauded by MACC chief Azam Baki.

"Cooperation (between the media and the MACC) needs to continue based on mutual understanding and awareness that (fighting corruption) is everyone's responsibility," he was quoted as saying by Sinar Harian.

 - Mkini