Gardenia ups chocolate spread and kaya prices, bread not affected

 

Company said the price increase was their last resort after all other avenues were exhausted.

SHAH ALAM: Bread producer Gardenia Bakeries (KL) Sdn Bhd (GBKL) has confirmed that the prices of six of its products will be increased from June 1.

However, the price of its main product of sliced bread, which has a huge consumer demand, will not be affected.

GBKL, in a statement, said the six products involved are Gardenia Delicia Hazelnut Chocolate Spread 200g; Gardenia Delicia Hazelnut Chocolate Spread 375g; Gardenia Delicia Milky Chocolate Spread 200g; Gardenia Delicia Milky Chocolate Spread 375g; Gardenia Auntie Rosie – Original Homestyle Kaya 200g and Gardenia Auntie Rosie – Natural Pandan Kaya 200g.

It also said that over the past few years, the company had experienced a drastic increase in costs, especially in terms of manufacturing and raw material costs, which were beyond their control.

“All this while, GBKL has been absorbing the cost. Now, we do not have any alternative other than to review the prices of selected Gardenia products, that will take effect this June 1,” it said.

However, it said other Gardenia product prices remained unchanged and the company will absorb the increase in the cost of these products.

“The cost of raw ingredients that have increased dramatically include vegetable fat and milk, as well as packaging.

“GBKL’s focus now is to continue to optimise productivity and efficiency at factories.

“The price increase is the last resort after all other avenues have been exhausted,” the statement read. - FMT