Selangor records RM144.7mil in direct sales from e-Bazar campaigns

 

Amirudin Shari says the state is planning to hold two more E-Bazar campaigns by the end of the year.

SHAH ALAM: Four “online bazaar” campaigns organised by the Selangor government managed to record a total of RM144.7 million direct sales and created ripple effects amounting to RM2.95 billion, menteri besar Amirudin Shari said today.

The four campaigns were E-Bazar Raya 2020 that was organised during the first movement control order (MCO) followed by E-Bazar 11.11 Mega Sales, E-Bazar CNY 2021 during MCO 2.0 earlier this year and E-Bazar Raya 2021.

He said the state government had invested RM7 million for the campaigns that attracted participation from 294,119 sellers, including 74,837 new sellers.

“The organisation of these campaigns keep the state’s economy moving while creating alternative sales channels so that local businesses can survive, especially under various restrictions due to the Covid-19 pandemic,” he said at the virtual press conference organised by the Selangor Information Technology and Digital Economy Corporation (Sidec) today.

He said the state is planning to hold two more E-Bazar campaigns by the end of the year, including a year-end sales campaign that would involve Shopee and Lazada e-commerce platforms.

At the event, Amirudin also launched Sidec TV that was established to benefit and share knowledge with those who want to venture into the e-commerce field or start a business by visiting the website. - FMT