Gardenia quashes rumours of price hike

KUALA LUMPUR, May 14 — Gardenia Bakeries (KL) Sdn Bhd, a subsidiary of Singapore-listed food company, QAF Ltd, today clarified that there is no increase in the price of any of its products.

“For over a year, Gardenia has been subject to a series of incredible lies spread by some people. The latest lie is that the price of our bread has been increased.

“This is totally false. There is absolutely no increase in the price of Gardenia products in Peninsular Malaysia,” its Chief Executive Officer, Yap Kim Shin, said in a statement today.

Gardenia Bakeries (KL) Sdn Bhd operates in Peninsular Malaysia.

Last week, certain irresponsible people started spreading rumours about an increase in the price of Gardenia bread. 

These rumours began on the internet and have since found their way into some mainstream media.

Yap said the price of Gardenia products in Peninsular Malaysia has been stable for several years and that the company has been absorbing the increases in production costs.

“The company believes price increases are only the last resort if all other avenues in achieving efficiencies and productivity are fully exhausted.

“These lies and slander are aimed at sabotaging Gardenia. We would like to assure consumers that these rumours are totally untrue and urge them to verify the contents read on the internet.

“There is absolutely no increase in the price of Gardenia products in Peninsular Malaysia,” Yap reiterated.

Prices for Gardenia products are listed on the “kwik lok” tags and/or printed on the packaging.

Consumers are advised to check the prices themselves and not listen to or spread falsehoods.

Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its production line in 1986.

Today, 26 years later, Gardenia has production facilities in five factories with 39 stock keeping units and produces 1.8 million units of products daily.

Gardenia was recently awarded the prestigious Gold Award at the Putra Brand Awards 2013. – Bernama