KFC sales brisk despite boycott

Business at KFC outlets not affected by the boycott because it is a full-fledged Malaysian conglomerate.

KUALA LUMPUR: Sales continues to remain brisk at all KFC outlets nationwide despite the boycott against companies that are alleged to have links with Israel.

KFC Marketing general manager Kelvin Hong Kim Hoong said the company’s business was not affected by the boycott because it was a full-fledged Malaysian conglomerate owned by the Johor Corporation.

“We do not support any political activities and QSR Brands (M) Holdings Sdn Bhd, which owns the master franchise for KFC and Pizza Hut, does not pay any franchise fee to Kentucky-based KFC Corporation.

It is also the master franchise for Singapore, Brunei, India and Cambodia.

“Sales of KFC products remain stable and it is business as usual for us,” he told reporters after launching the company’s latest KFC Tasty Travels campaign.

QSR employs 11,000 Malaysians at its KFC outlets and 7,000 employees at its Pizza Hut chain of restaurants.

Regarding the campaign, Hong said sales was expected to increase by 15% during its one-month promotion period.

The campaign features two items on the menu, which is the KFC Bangkok Green Curry Chicken Meals and Zinger Green Curry Burger.

Three to four similar campaigns will be held by year-end, which would feature different types of meals from various countries.

– Bernama