Idham’s 10 sen doughnuts selling like hotcakes

 

Doughnut maker Idham Syafiq Darmilus says he is not seeking a profit, just blessings.

PETALING JAYA: At 10 sen a piece, profit is not a priority for Idham Syafiq Darmilus when he sells his doughnuts.

Despite businesses across the country having to contend with rising prices, Idham insists on selling his doughnuts at 10 sen each as he wants those from lower income group to be able to afford them.

“Actually, I don’t aim for profit, but blessings instead,” said the 34-year-old.

“I am from the B40 group as well, and it makes me happy when I see parents with low incomes able to buy my doughnuts for their children. This is how I can help people.”

Idham said many customers had told him they were surprised by how much he was charging, and had even encouraged him to increase his prices.

However, he is not budging.

“I’ve been selling doughnuts since 2016. My price is still 10 sen, and the doughnut’s size has not changed,” he said.

“Some customers suggested I sell five for RM1, but I am sticking to my price.”

Idham used to sell doughnuts with his wife in Dungun, but he had to leave his family after he secured a job as a cook in a restaurant at Kuala Terengganu.

He learnt how to make doughnuts using his wife’s recipe, and after finishing work at 7pm, he would make the doughnuts and start selling them at 9pm.

“After finishing my work at the restaurant at 7pm, I will make about 2kg of doughnuts after Maghrib prayers and sell them in front of the Maybank branch in Kuala Terengganu. Alhamdulillah, every day they are sold out. Everything is bought in half an hour,” he said.

“Even at 10 sen, I still make a small profit, gain back my capital, and pay for my children’s expenses.” - FMT