Fast food chain takes jab at rival on Facebook

February 15, 2012

A screen grab of the Facebook page of Nando’s Malaysia.

KUALA LUMPUR, Feb 15 — Nando’s Malaysia has a new tagline: “We’re good at punchlines, not punches”.

A new poster blaring the message appeared on the grilled chicken company’s Facebook page earlier this afternoon, in an apparent jab at a rival company in the fast-food chicken trade.

An ad from the same campaign.

Last week, KFC Malaysia was roasted online after a video uploaded on YouTube captured a brawl involving employees and customers at an outlet in Shah Alam, Selangor as a result of the restaurant running out of chicken earlier that night.

The video went viral, triggering a public furore among Facebook and Twitter users.

KFC Malaysia subsequently took to social media in a massive damage control operation.

On its Facebook page, KFC Malaysia noted the employee — who was charged with assault after the customer was punched in the face — has been suspended and a police investigation is under way.