HAVING concluded its participation at the iFood Expo Cultural & Food Festival 2025, Farm’s Best Food Industries Sdn Bhd, a subsidiary of Main Market-listed CAB Cakaran Corp Bhd, is now expanding its Omega 3 Chicken CSR Campaign nationwide to support cancer patients and their families.
The campaign which began at iFood Expo will run until end-May 2026. Under this initiative, Farm’s Best will contribute RM1 for every RM25 worth of Omega 3 Chicken products purchased.
The company has set a fundraising target of RM50,000 in its quest to encourage Malaysians to join the effort and make this a meaningful, community-driven corporate social responsibility (CSR) programme.
The campaign reflects Farm’s Best commitment to supporting families impacted by cancer while strengthening its role as a responsible corporate citizen, according to the company’s spokesperson Ann Cheong.
“Cancer affects so many Malaysian families. We wanted to create a simple way for consumers to contribute with the response we’re getting showing that Malaysians are willing to support a meaningful cause,” she observed.
“Our Omega 3 Chicken has always been positioned as a healthier choice. Through this campaign, it has also become a channel for the public to support patient care, essential needs and cancer awareness efforts.”
Added Cheong: “As part of the CAB Cakaran Group, we want to build long-term community initiatives. We encourage more Malaysians to join us in this journey to raise RM50,000 by the end-May 2026.”
For the record, the “Farm’s Best” brand for poultry and processed poultry products was officially launched on 5Dec 5, 1995. The products are now available at all major supermarkets and hypermarkets throughout Malaysia.
Following the momentum from iFood Expo, Farm’s Best CSR campaign is now being extended through collaborations with several retail partners, thus allowing more families to participate as they shop across different regions.
The brand is also working to expand the campaign’s availability to additional locations over the coming months.
All funds collected through the campaign will be channelled to the partner cancer society to support patient care, essential living needs, early detection programmes and community education initiatives.
These areas have a direct impact on families, especially those facing the emotional and financial challenges of cancer treatment.
By extending the campaign nationwide and making contributions accessible through everyday purchases, Farm’s Best hopes to sustain public awareness and drive greater social participation throughout the campaign period. – Focus Malaysia
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