KUALA LUMPUR: Petroliam Nasional Bhd (Petronas) has introduced a refreshed version of its corporate logo, a move which is a part of group-wide exercise to further strengthen the visual potential of its corporate icon.
The refreshed corporate logo, which was introduced at the 17th Asia Oil and Gas Conference 2013 here today, saw a renewed "look and feel" incorporated into the original Petronas' oil drop logo to reflect the visual expression of the Petronas Group's positioning, reimagining energy.
In a statement today, Petronas said apart from making the corporate logo more contemporary, it also built on the existing equity and legacy of the Petronas brand.
"In essence, the refreshed logo symbolises the growth and progression of the Petronas brand. The basic structure comprises an oil drop feature and symbol 'P' that conveys its core business in oil and gas, and dynamism of the company.
The refreshed corporate logo, which was introduced at the 17th Asia Oil and Gas Conference 2013 here today, saw a renewed "look and feel" incorporated into the original Petronas' oil drop logo to reflect the visual expression of the Petronas Group's positioning, reimagining energy.
In a statement today, Petronas said apart from making the corporate logo more contemporary, it also built on the existing equity and legacy of the Petronas brand.
"In essence, the refreshed logo symbolises the growth and progression of the Petronas brand. The basic structure comprises an oil drop feature and symbol 'P' that conveys its core business in oil and gas, and dynamism of the company.
Meanwhile, the familiar Petronas' emerald green represents the seas and land where oil and gas originates.
The refreshed logo, which is Petronas' third-generation logo, saw its softer curves added to the oil drop which depicts a continuous flow that symbolises Petronas' drive for progress and challenging spirit in meeting the energy demands and expectations of its stakeholders.
The original Petronas logo was developed in 1974 when the national oil corporation first incorporated. -- BERNAMA
Read more: Petronas showcases new logo at AOGC 2013 http://www.btimes.com.my/Current_News/BTIMES/articles/20130610163534/Article/index_html#ixzz2VokDdrXL
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