KOTA KINABALU: The campaign to win the hearts and minds of Sabah voters has begun even before scores of potential candidates descend on nomination centres this morning.
Warisan Plus appears to be leading the way with dozens of billboards appearing overnight featuring the “artified” image of Shafie Apdal with the party’s logo appearing prominently as well.
The billboards located along major road intersections in the city feature the words “In God we trust, united we must” indicating the coalition’s unity theme in the two-week campaign period leading to the Sept 26 polls.
Unity among Sabahans has also been the message in short video clips being shared among social media users here.
But some users have also received video clips featuring, among others, a prominent Sabah politician shouting expletives in Parliament.
The campaign via social media would be even more intense in this election, said Parti Cinta Sabah deputy president Pang Yuk Ming, who is contesting the Api Api seat.
“This is the key to getting your message effectively across to voters,” he said as he held up his handphone. On its screen was a caricature of Shafie holding the Warisan flag in one hand and with the other, pulling up Sabah PKR Christina Liew, who appeared to be falling into the sea.
Reaching out to voters through social media was, however, not limited to candidates in urban seats but rural constituencies as well, such as Kiulu in the Crocker Range about 40km north of Kota Kinabalu.
Among the contenders for Kiulu is incumbent Joniston Bangkuai, the Parti Bersatu Sabah information chief.
“The battle this time around will be on social media. This is a crucial tool,” Bangkuai said, adding that more than 70% of Kiulu’s 10,887 voters have access to the internet.
“Of course, there will be ceramahs, if allowed, but these will be on a small scale due to the Covid-19 situation,” he added. - FMT
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