TikTok Shop’s #JomLokal initiative lifts homegrown products sales by over 130%

The trusted e-commerce platform marks a milestone ahead of the Merdeka celebrations this year for small Malaysian businesses.

Homegrown brands and products can easily be found on TikTok Shop through the #JomLokal icon prominently displayed at the top of the homepage on the app.

PETALING JAYA:

 Malaysia’s trusted e-commerce platform TikTok Shop marked a milestone ahead of the Merdeka celebrations this year with an over-130% year-on-year sales uplift for homegrown products and local micro, small and medium-sized enterprises (MSMEs) from the multimillion ringgit support of its #JomLokal initiative.

In a statement today, TikTok Shop Malaysia’s strategic partnerships director, Nur Azre Abdul Aziz, said the initiative “represents our collective and unwavering commitment to empower small Malaysian businesses and spotlight Malaysian-made products”.

“Since launching the initiative in 2023, we have funded millions of ringgit worth of additional platform exposure, discount vouchers and marketing resources every year for thousands of #JomLokal businesses to grow sustainably and scale on TikTok Shop.

“It is encouraging to witness how this initiative has delivered a tangible impact for local MSMEs and strengthened the presence of homegrown brands in the digital economy,” she said.

These homegrown brands and products can easily be found on TikTok Shop through the #JomLokal icon prominently displayed at the top of the homepage on the app.

Through TikTok Shop’s unique and inclusive full-funnel Shoppertainment ecosystem, #JomLokal businesses can seamlessly connect with the nationwide community of shoppers end-to-end, from discovery to purchase.

TikTok Shop said it has also committed to intensify its support for #JomLokal during the Merdeka festivities and in the coming months.

“All orders on TikTok Shop are also safeguarded by its Free Return and Refund Policies for worry-free and secure online shopping experiences,” it said.

In a testimonial, Frisha Fazara Ishak, co-manager of local family-owned business Frisha Classic Desserts and Bakery, said she and her family were grateful to TikTok Shop for “supporting local MSMEs like us, through #JomLokal”.

“Livestreams and shoppable videos have catapulted our business growth to consistently achieve an average of five-digit sales every month.

“Having accumulated over 7,000 followers, we truly believe the power of Shoppertainment can level the playing field for small businesses to be discovered and build a loyal customer base.

“If even my elderly parents in their 70s can do it, anyone can,” she said.

Aspiring entrepreneurs, local MSMEs, and homegrown brands aiming to turbocharge their business growth may register at TikTok Shop Seller Center and explore the step-by-step tutorials at TikTok Shop Academy. - FMT

For more information about TikTok Shop’s #JomLokal initiative, please visit: https://vt.tiktok.com/ZSALqUU6v/.