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Wednesday, September 19, 2012

MedikTV apologises over sexist 'guideline'



Health Ministry portal MedikTV has apologised for posting a ‘guideline’ for female employers, which was taken down following allegations of sexism.

NONE“We apologise if certain parties found our entry disturbing and disconcerting. Every entry we make is done as part as our commitment to deliver health information directly or indirectly in new ways.

“We guarantee that every entry we make is not prejudicial or favourable to certain parties for certain aims. We hope this statement will explain the situation and clarify what transpired in some of our entries,” it said on its Facebook page today. 

In a separate statement some hours later, it also clarified that the entries are the responsibility of MedikTV and do not reflect the Health Ministry’s policies or directives. 

The guideline first appeared on MedikTV's Facebook page in March but went unnoticed until it was uploaded again on Sept 12 and reproduced by the information department yesterday.

At the time of writing, the department had removed the posting on its Facebook page but a Twitter post linked to the Facebook post remained.
'Sexist and unfair'

The guideline appears to be part of MedikTV's infographics series meant for sharing on Facebook.

Topics covered include general tips for maintaining a healthy lifestyle, dieting and health trivia, to off-beat topics includinggenital care and middle-age female sex drive.

khairy jamaluddin bn youth volunteers 240612As for the guideline for female employers, the cause of contention was with the caption and why it was directed at females.

According to the caption, female employers are "rigid" and "nags".

The most prominent critic thus far has been Umno Youth chief Khairy Jamaluddin Abu Bakar (left), who urged the department to remove the posting.

"Sexist and unfair, aimed only at women," he said in a tweet yesterday.

Prior to MedikTV's posting being discovered, there had been an uproar over an Education Ministry endorsed manual to detect early signs of homosexuality among school children.

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