Survey: Malaysians against higher delivery fees, warns of reduced online shopping

 

THE Malaysian Micro Businesses Association (MAMBA) has raised concern over growing discussions around the introduction of a standard minimum delivery fee, warning that such a move could significantly reduce online shopping activity and negatively impact local micro-entrepreneurs and the broader digital economy.

This follows a nationwide survey conducted by MAMBA involving 720 online consumers, which revealed that an overwhelming 89.3% of respondents do not support the introduction of a higher standard minimum delivery fee, with the majority preferring the lowest possible shipping cost regardless of courier brand.

The survey also found that 93.5% of respondents would likely reduce or stop online shopping if shipping prices were increased. Additionally, 59% said they would buy less if a minimum delivery price were set.

“These findings confirm what our small sellers have been saying for months that any increase in delivery charges risks pulling the brakes on Malaysia’s vibrant e-commerce sector,” said MAMBA secretary-general Alvin Low Wei Yan.

“We must avoid a situation where a well-meaning policy inadvertently sidelines the very micro-entrepreneurs the government is trying to uplift through the 13th Malaysia Plan.”

Launched recently, the 13th Malaysia Plan (2026–2030) outlines a renewed national focus on boosting digital inclusivity, enhancing MSME (Micro, Small, and Medium Enterprises) competitiveness, and creating more resilient supply chains.

(Image: MAMBA)

MAMBA emphasised that maintaining affordable and flexible delivery options is central to achieving these outcomes.

“When shipping costs go up, the first to be affected are price-sensitive consumers and the small online sellers who rely on them,” Low stressed.

“This directly undermines digital participation and income growth among micro and boutique sellers; the very groups the 13th Malaysia Plan aims to support.”

The nationwide survey also found that:

• 6% of consumers prefer the lowest possible shipping cost;
• 9% do not have a preferred courier and are only concerned about shipping prices;
• 3% find current shipping prices reasonable; and
• 8% would not pay extra for better and faster courier service.

Low went on to call for engagement with industry stakeholders to ensure any delivery pricing reforms are equitable, data-driven, and do not create unnecessary barriers for small sellers or their customers.

“As we push forward with digital and SME development goals, the conversation around delivery fees must not lose sight of consumer realities and seller sustainability” he added.

“Affordable logistics are the backbone of online commerce, especially for micro businesses.” ‒  Focus Malaysia