Gardenia Bakeries (KL) Sdn Bhd will be increasing the price of some of its products beginning tomorrow to cope with rising manufacturing and material costs.
The bread company said it has been absorbing the increasing costs for years, but now has no choice but to implement the price revision.
“This price revision is made due to the increase in the price of ingredients such as vegetable shortening, cocoa powder, milk and packaging, among others.
“Our focus now is to continue enhancing our efforts to optimise productivity and efficiency at our bakeries.
“For Gardenia, increasing the price of our products is the last resort when all other efforts have been taken to maximise the efficiency of our operations,” it said in a statement today.
The prices of Gardenia buns will be increased by five sen from RM1.05 to RM1.10 tomorrow.
The affected products are Gardenia Squiggles - Funky Strawberry, Choco Malto, Gardenia Delicia Soft Roll - Butter Toffee, Sambal Bilis, and Gardenia Fluffy Red Beans.
Meanwhile, the prices of Gardenia Toast’em, Delicia Butter Raisin, Butterscotch, Choco Raisin, and Raspberry Milk & Cranberries bread will be increased by 20 sen from RM4.50 to RM4.70.
The prices of other Gardenia products are not affected by the latest price revision. - Mkini
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