Labelling such content could help Malaysians identify what is real and fake online, said SL Rajesh, who heads the computer forensics department at the International Association for Counterterrorism and Security Professionals Centre.
“AI can create very convincing fake content, such as fake news or deepfakes. By labeling AI-generated content, people would be more cautious if they know it was created by AI,” he told FMT.
Deepfakes are AI-generated images, videos, and audio that show things or events that aren’t real, often used to spread false information.
Chinese authorities are reported to have recently issued guidelines requiring the labelling of AI-generated content to be distributed online from Sept 1.
Rajesh also said that AI-labels help build public trust by ensuring people know the origin of the content they consume.
He urged MPs and state legislators to work together with local companies and experts to create new and fair AI rules, which will continue to boost innovation while protecting the people.
These regulations should be implemented in phases to allow players sufficient time to adapt to the new requirements, he added.
M Selvakumar, who is Universiti Sains Malaysia’s cybersecurity research centre director, said the proposed AI-labelling rule can be a powerful tool to create transparency, traceability and accountability for the improper use of the technology.
Putrajaya should also look into requiring transparency about the sources of online content, especially those prone to misinformation, such as sensational news and graphic images, he said.
Publishers of online content could be made to clearly state the origin of the content and provide links to credible sources such as news organisations or official government websites.
He said this would provide users with the tools to assess the reliability of the information, irrespective of its origin.
Balancing safety with ease of compliance
Selvakumar said that mandatory labelling similar to those in China could initially place a burden on Malaysian AI developers, with smaller companies or startups potentially struggling to allocate resources for implementation.
Rajesh said overly strict regulations could make it harder for those in the industry to stay competitive.
“If the rules are too strict, it might even push companies to develop AI elsewhere, where the rules are easier to follow. This would hurt Malaysia’s ability to compete in the global market.”
Rajesh said the government should consider providing incentives such as financial support, start-up grants, tax breaks, or even research grants to help build AI in a way that benefits society.
“Another idea could be certifications or awards to give companies a good reputation for doing the right thing with AI,” he added. - FMT
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