KPJ Healthcare unveils new identity, logo

 

From left to right: KPJ Healthcare chairman Dr Ismail Bakar, health ministry deputy secretary-general (finance) Norazman Ayob, Johor Corporation president Syed Mohamed Syed Ibrahim and KPJ Healthcare managing director Chin Keat Chyuan unveiled the group’s new logo.

PETALING JAYA: 

KPJ Healthcare Bhd, the country’s leading provider of private healthcare services, has undergone a major rebranding exercise inclusive of a brand new logo.

KPJ’s 

new look

 is part of the group’s ongoing efforts to improve patient care and remain competitive in the industry.

ts president and managing director Chin Keat Chyuan said the group’s new logo had a more contemporary look, featuring gold-coloured font with rounded edges and soft curves.

He added however that the rebranding exercise went beyond a change of look and logo.

“It is a symbol of KPJ’s transformation and progress in our efforts to deliver an improved healthcare experience.

The rebranding exercise goes hand-in-hand with enhancements to our service delivery service for all stakeholders,

 he said after unveiling the group’s new look at its headquarters in Kuala Lumpur.

Chin said the group’s rebranding also reinforced KPJ’s commitment to its 

5Ps

: patients, people, physicians, partners and the planet.

KPJ’s rebranding exercise came less than a month after it unveiled its new shared values to employees as a key part of the group’s transformation.

The new shared values – a culture statement for KPJ – represented by the acronym CARE, are designed to transform the workplace.

The values are: committed – being dedicated to achieving shared goals and vision; accountable – having ownership and integrity in actions; respectful – valuing diversity and dignity with courtesy; and excellent – delivering exceptional quality and performance. - FMT