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Thursday, March 28, 2013

BELIEVE IT OR NOT! GE13 crisis: No dissolution but Najib, Cabinet wants to go CYCLING


BELIEVE IT OR NOT! GE13 crisis: No dissolution but Najib, Cabinet wants to go CYCLING
The planned 1Malaysia Patriotic Cycling program at Putrajaya on April 3, 3.00 pm, 2013 which hopes to see "more than 10,000" rakyat and all Cabinet Members cycling around a 12 kilometre loop to "promote 1Malaysia spirit" and "appreciate the scenic views" probably should qualify for the 'Believe-it-or-not' series.
Yes, can you believe it?! When the nation is gripped with a general election fever, battling the unending threats, uneasiness and even reported and witnessed incidents of physical harm, our Honourable Cabinet Members see great wisdom in a mammoth cycling public relations stunt.
Who is the genius behind this public relations idea? Do we not have a single member within Cabinet to see through this flawed strategy - or rather, gimmick?
When a nation is pregnant with the labour of going to the polls in what already is widely accepted as the 'mother of all battles' since 1957 and with the rakyat pendulum-ing between despair and hope that is punctuated with bells of alarm, we have a carnival of sorts to go cycling.
Whom are we hoodwinking? Or is this the season for Houdini acts?
Don't be so lazy, walk your constituencies
In the first place, what would it take 10,000 or more people to drive to Putrajaya with their bicycles strapped to the rooftops? What would it cost the government (i.e. the rakyat's money) to even assure that there would free bicycles to spare?
Mind you, given the sweltering heat and sudden downpours these days, what would it take from the participants to accomplish this seemingly brilliant solidarity showmanship?
Would it not give more dividends to the BN politicians if the Cabinet Members left the comforts of their cosy abodes, donned working jeans, rolled up their sleeves and walked the many Tamans and busy marketplace across the nation to be with the rakyat and to appreciate the concerns, despairs and hopes of the rakyat?
Take a leaf from the books of strategic public relations, will you Sirs:
In the face of threatening crises - (i.e. as in this case of a 'if we loose...' as preached by BN and drummed by Tun Dr. Mahathir, time and time again), the people do not go to the mountain. The mountain (i.e. Cabinet) goes to the people.
Remember that episode beamed across the globe on George Bush when the horrific Katerina hit New Orleans? The President of the United States of America went to the grounds in the stark face of a national crisis, in jeans and rolled-up sleeves with the wind blowing into his face ruffling his ever combed hair as he reached out to a black citizen huddling her child.
That won kudos and reinstated hope and trust in the face of a crisis. It returned patriotism to 'One USA'!
Much too much money spent on silly time-wasting gimmicks
Please Members of our Cabinet, think! Patriotism is not secured through cycling sojourns and scenic views. Party feelings and goodies bags do not enable patriotism.
On the contrary, patriotism is chiseled out from trust-creation, empathy-demonstration and responding to going concerns with convincing capacity-building.
Address the concerns of the rakyat; not create make-believe carnivals to show a might of power. Remember public relations is not about pulling stunts or razzmatazz showmanship. It is about strategic trust building anchored on the ability to identify issues clearly and provide remedies through transparent and accountable communication and communicative behaviour.
Does your glorified mass gathering of cycling showmanship therefore address the looming crisis affecting BN? And by the way, how much did it cost the rakyat to pay for this seemingly brilliant public relations event and your consultants?
MAILBAG

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