MELAKA: The direct selling industry continues to have a positive impact in this country as Malaysia is now ranked sixth in the world with sales value reaching RM25.7 billion in 2020.
Domestic trade and consumer affairs (KPDNHEP) minister Alexander Nanta Linggi said it has changed the perception that the industry promotes businesses based on pyramid or get-rich-quick schemes.
“This shows that the direct sales industry is one of the areas of focus that can contribute to strengthening the national economy.
“This industry is capable of creating job opportunities, generating income, including additional income, and business opportunities,” he told reporters after officiating the Melaka 2022 Malaysian Direct Selling Industry Day programme at Mahkota Parade, Banda Hilir, here today.
Nanta said the direct selling industry has also contributed significantly to the development of skills and the economic growth of small and medium-sized enterprises as well as the empowerment of women, with 64% being active in direct selling.
He said 398 direct selling licences have been approved and are still valid for companies to carry out business operations with the concept of direct selling, which is door-to-door, sales by mail order, mail and catalogues as well as electronic transactions.
He said KPDNHEP would continue to regulate the direct selling industry in accordance with the Direct Sales and Anti-Pyramid Schemes Act 1993 (Act 500), including the enforced guidelines, regulations and licence conditions.
“So far, 34 companies have had their licences revoked with items worth RM4.2 million confiscated in 26 cases, from 2020 to 2022.”
The offences included breaching licence conditions, operating outside permitted hours and not showing the personnel’s identification card, he said. - FMT
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