The Domestic Trade and Consumer Affairs Ministry is targetting 30 percent of retail products manufactured by local SMEs to be sold at local hypermarkets.
Its Minister Saifuddin Nasution Ismail said that at present, 1,169 or 20 percent of products manufactured by local SMEs were available at hypermarkets.
“In order to achieve the 30 percent target, SMEs cannot neglect packaging and quality to ensure that their products can be accepted by big hypermarkets.
“Hypermarkets with international repute are very particular about products made by SMEs and among the attributes examined are packaging, branding and quality,” he told reporters after officiating the 'A day with SMEs' programme at the ministry today.
In conjunction with the event, Saifuddin also launched a guidebook for SMEs on the marketing of halal products to local and foreign markets.
“The book was produced with inputs from hypermarket operators and it should be used by both existing and new entrepreneurs.
“SMEs which satisfy all conditions set by hypermarkets but are still unable to market their products can bring the matter to the ministry's attention,” he said.
Saifuddin said although the number of hypermarkets were small compared with normal convenience stores, they still controlled more than 60 percent of the country’s retail market.
“Therefore, hypermarkets are the best marketing channels for SME products,” he added.
- Bernama
Let the hypermarket decide where they want to source their products. There is no place for the government to put restrictions on them. Do not interfere in business
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